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| The
most famous lamp in the world |
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| Tizio
is instantly recognizable in movies and on television. Architectural
magazines put a Tizio on the table when they want a photo shoot to look
"just so." One major credit card company features a successful
couple enjoying a leisurely moment as they sip wine under the soft glow of
their Tizio. And, Tizio is featured in the Twentieth Century Design
Collection at the Metropolitan Museum of Art and the Design Collection at
the Museum of Modern Art.
It's safe to say that Tizio has become a
design icon - that rare product, like a Mont Blanc pen, Movado timepiece,
or a Mercedes Benz automobile - that characterizes not only the best of
its kind but also serves as a symbol of unparalleled excellence.
As Hans Hoger wrote in Design Classics,
"Tizio became an image carrier. It is used not only for its lighting
qualities, but also because it is capable of symbolically representing a
certain understanding of design, and connected with that, a certain
lifestyle.
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| Tizio
Design |
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| What is now
recognized as one of the most significant chapters in the history of
Italian industrial design, Tizio was conceived by the legendary product
designer Richard Sapper in 1971. Artemide, the Italian company known for
not only creating exquisite lamps but a whole new genre of instruments
capable of light sculpture, started manufacturing Tizio in 1972.
Since its creation, Tizio's form has been
showered with awards and praise. In addition to its presence at New York's
Metropolitan Museum and the Musuem of Modern Art, Tizio is in the
permanent design collection at museums in Milan, Mexico, London,
Philadelphia, Denver, among others.
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| The
Engineering |
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| But as every good
designer knows, form without function is meaningless. And when it comes to
function, Tizio's engineering "firsts" are as equally noteworthy
as the product's modern elegance.
Unlike all of the other lamps that came
before it, Tizio did not use cumbersome tension springs enabling the lamp
to hold in place when moved or adjusted. Instead, the innovative Tizio
features an extraordinary balance made possible by counterweights combined
with the use of two arms - the first time the approach had ever been used.
It is the absolute perfect implementation of this design that enables a
Tizio owner to adjust the position of the lamp with the slightest tap of
the finger.
Tizio was also the first lamp in history to
employ the bearing arm structure as an electrical, low voltage conductor,
a design that replaces the unsightly wires associated with other lamp
designs. The lamp's fiberglass-reinforced nylon coating, a plastic
material that is sturdy but light, was another Tizio first that had never
been used before in lamp construction.
Tizio fared well on another functional
front as well. Tizio is, after all, a halogen lamp. In the history of the
halogen table lamps designed for living and work areas, Tizio is the first
design whose overall concept actually takes into account the true
potential of the halogen bulb. One evening with a Tizio will clearly
demonstrate the inherent benefit and functionality of a well-built halogen
lamp.
Another often overlooked feature of Tizio
is its "snap but don't break" resilience. Key joints in the lamp
are fastened not with screws but rather fasteners. This construction
allows the Tizio, should it be knocked over or fall to the ground, to snap
apart rather than break. As Hoger writes, "the lamp doesn't need to
be thrown away after the first mishap. Instead, it can simply be snapped
back together" - a valuable feature for busy and cramped homes or
offices.
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| Tizio
Trademark |
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| The perfect
definition of form and function, Tizio has one hundred component parts
that Artemide has continually tested, improved and engineered to
perfection for twenty-six years. In fact, Tizio's design and engineering
are so unique that the lamp has been awarded a U.S. Registered trademark -
a distinction that guarantees Tizio can never be duplicated. |
| As a result, you will find
in Tizio an unrivaled symbol of pride, quality, technology,
reliability and performance that has what every product strives for
but so few can achieve: timeless value. |
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